SWAY is a New York-based magazine for the Middle Eastern diaspora interested in culture, fashion, design, travel and entertainment. For the reader who is a lifestyle connoisseur, the magazine provides an intimate tete-a-tete with those who influence style choices all over the map.

SWAY's reader is the urban educated modern consumer who wants a magazine that informs him or her of cultural, lifestyle and fashion trends.

SWAY provides a unique platform for Middle Eastern lovers to connect across continents and time zones. From hip hoteliers and fashion designers of origin Middle Eastern in New York to film galas in London - SWAY showcases and introduces an international village of artists, filmmakers, writers, fashionistas and market makers.



The magazine distinguishes itself by its cutting-edge visuals, its concise editorial style and an emphasis on sharp and quick-witted content. There is no other publication as international, aesthetically avant-garde, informative, and inspirational as SWAY for this global community of affluent curious consumers; SWAY is, therefore, a breakthrough magazine.

SWAY will be distributed worldwide including United States, Canada, United Kingdom, and many parts of the Middle East.

Headquarters: New York, NY 10009
Phone: 1-212-682-4730
Fax: 1-888-812-9279
Contact: Cynthiahf@gmail.com  

photograph by Christel Bangsgaard
Cynthia Fareed  »email  »bio

Photo Editor
Philippe Rohdewald  »email  »bio

Web Master
Keith McLeod  »email  »bio