SWAY's reader is the urban educated modern consumer who wants a magazine that informs him or her of cultural, lifestyle and fashion trends.
SWAY provides a unique platform for Middle Eastern lovers to connect across continents and time zones.
From hip hoteliers and fashion designers of origin Middle Eastern in New York to film galas in London -
SWAY showcases and introduces an international village of artists, filmmakers, writers,
fashionistas and market makers.
SWAY will be distributed worldwide including United States, Canada, United Kingdom, and many parts of the Middle East.